The motto of every Lion is simply "We Serve." What better way to express the true mission of Lionism?

The slogan of the association is LIONS.
"Liberty, Intelligence, Our Nation’s Safety."

The royal colors of purple and gold were selected as the official colors when the association was organized in 1917. Purple stands for loyalty to friends and to one’s self, and for integrity of mind and heart. Gold symbolizes sincerity of purpose, liberality in judgment, purity in life and generosity in mind, heart and purpose toward humanity.